Happy to meet you!

I'm Ruben. How can I help you?

I’m an urbanist, videographer, photographer and educator based in Amsterdam, the Netherlands.

My mission is making cities nicer places to live and work in.

My passion is helping people to create better places, either through advisory work, education, or telling stories through various media.

THE AESTHETIC CITY

ADVOCATING FOR
A MORE BEAUTIFUL
BUILT ENVIRONMENT

Play Video
PUBLIC APPEARANCES

Planning Forward Webinar Series

Work With Me

Whether you need help with an urban development or need my creative videography or photography skillset, I’m happy to have a chat to see how I can help you.

Book me as a speaker

Why do some places feel instantly welcoming while others leave us cold? What can neuroscience tell us about the buildings and streets people actually prefer? And what would it take to build beautiful cities again?

I bring these questions to stages across Europe and beyond, drawing on original research, large-scale public surveys, and a decade of work at the intersection of architecture, urbanism, and human psychology. My talks are designed to challenge assumptions, spark conversation, and leave audiences with a fundamentally different way of looking at the built environment.